Effective Date: 4 June 2026
This Privacy Policy applies to Blue Lagoon – No 10, Jalan PJS 11/28B, Bandar Sunway, 46150 Petaling Jaya, Selangor.
This policy explains how we collect, use, disclose, store, and protect personal information in accordance with the Personal Data Protection Act 2010 (Malaysia) and applicable laws.
1. Information We Collect We may collect guest names, identification details, passport or NRIC information, email addresses, telephone numbers, billing information, payment details, reservation information, vehicle information, loyalty program information, and special accommodation requests.
2. Sources of Information Information may be collected directly from guests, through hotel websites, booking engines, online travel agencies (OTA) including Booking.com, Agoda, Expedia and Traveloka, travel agents, corporate partners, or other lawful sources.
3. Purpose of Collection Personal information is collected for reservation processing, guest registration, payment processing, customer support, hotel operations, security purposes, legal compliance, marketing communications, loyalty programs, and service improvement.
4. Legal Basis Where required by law, personal data is processed based on guest consent, contractual necessity, legal obligations, legitimate business interests, and public safety requirements.
5. Disclosure of Information Information may be shared with payment gateways, property management systems, channel managers, technology providers, law enforcement agencies, immigration authorities, tourism authorities, auditors, legal advisors, and regulatory authorities when legally required. 6. Data Security We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, misuse, loss, alteration, or destruction.
7. CCTV Monitoring Certain public areas of our properties may be monitored through CCTV systems for safety, security, crime prevention, and operational purposes.
8. Data Retention Personal information will be retained only for as long as necessary to fulfill operational, legal, accounting, tax, regulatory, and dispute-resolution requirements.
9. International Transfers Where data is transferred outside Malaysia, we will take reasonable measures to ensure adequate protection consistent with applicable data protection laws.
10. Marketing Communications Guests may receive promotional communications regarding hotel offers and services. Guests may opt out at any time by contacting the hotel or using unsubscribe mechanisms.
11. Guest Rights Guests may request access, correction, updating, or withdrawal of consent relating to their personal information, subject to applicable legal limitations.
12. Cookies and Website Technologies Our websites may use cookies, analytics tools, and similar technologies to improve website functionality, user experience, security, and marketing performance.
13. Children’s Privacy Our services are not intended for children without parental or guardian supervision. Information concerning minors may be collected only as necessary for accommodation services.
14. Third-Party Services We are not responsible for privacy practices of third-party websites, payment processors, or external service providers not controlled by GM Hotel Group.
15. Amendments This Privacy Policy may be updated periodically. The latest version will be published on our website and supersedes previous versions.
16. Contact Information Blue Lagoon – No 10, Jalan PJS 11/28B, Bandar Sunway, 46150 Petaling Jaya, Selangor. For privacy-related requests, guests may contact hotel management directly.
By making a reservation, staying at any GM Hotel Group property, using our website, or utilizing our services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.